Industry News

TMCNet:  The CMO and Marketing Technology Take Center Stage at Industry Preview 2019

[December 04, 2018]

The CMO and Marketing Technology Take Center Stage at Industry Preview 2019

NEW YORK, Dec. 4, 2018 /PRNewswire/ -- AdExchanger, an award-winning integrated media company devoted to data-driven digital marketing, will kick off 2019 with a lineup of top speakers and brands delivering key insights in marketing technology for the year ahead at Industry Preview. One thousand marketers, agencies, publishers, technologists and service providers are expected to attend the two-day annual conference in New York City on January 23 – 24, 2019.

A highlight of Industry Preview 2019 will be the participation of three Chief Marketing Officers who will address the important topics related to technology and marketing in the year ahead.  In addition, a panel featuring Pfizer's Vice President of Media Risa Wexler and Kimberly-Clark's Global Director Josh Herman will discuss how blockchain technology will increase the transparency and accountability of their media spend in 2019. 

Other timely presentations include Facebook's Vice President David Fischer as he reveals how the social media giant is working to optimize its priorities, and Amazon's Vice President Colleen Aubrey as she discusses what one of the advertising world's most visible players is up to in the year ahead.

Attendees will also hear from the following leading brands and industry luminaries:

  • Marie Gulin-Merle, chief marketing officer of iconic fashion brand Calvi Klein
  • Tony Weisman, chief marketing officer of Dunkin'
  • Frank Cooper III, chief marketing officer of BlackRock
  • Peter Naylor, senior vice president of Hulu
  • Sean Downey, vice president of Google

"We created this special event for digital marketing professionals to learn about the critical issues, trends and opportunities shaping our industry's future," said John Ebbert, Publisher & CEO of AdExchanger.  "For the sixth year in a row, we are excited to bring promising innovations and unbeatable strategies to our Industry Preview attendees."

Taking place at the Grand Hyatt New York, Industry Preview 2019 is the first of AdExchanger's three signature events of the year.  The second is PROGRAMMATIC I/O San Francisco on April 29 – 30, 2019, in which the inaugural AdExchanger Awards will be held to honor the strongest achievements by leaders in the marketing and media industries this past year.  Thirdly, PROGRAMMATIC I/O New York, the original and world's largest conference dedicated to programmatic media and marketing, will take place on October 15 – 16, 2019.  For more information and to register for any of the conferences, visit www.adexchanger.com.

About AdExchanger
Founded in 2008, AdExchanger is an award-winning integrated media company – which includes publishing and three large industry conferences devoted to the data-driven, digital marketing space. The company produces Industry Preview, which provides an exclusive look at the year ahead in digital marketing technology, as well as two bi-coastal, leading conferences in programmatic media, known as PROGRAMMATIC I/O.  In 2017, AdExchanger was acquired by Access Intelligence, a business-to-business media and information company serving the media, PR, broadcasting & cable, healthcare management, defense, chemical engineering, satellite and aviation markets.  For more information, visit www.adexchanger.com.

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SOURCE AdExchanger


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