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TMCNet:  Figure Introduces

[February 11, 2020]

Figure Introduces "Blockchain," a Straight-Talking, but Charming Mascot to Demystify Technology Innovation

Figure Technologies, Inc. (Figure™), a leader in transforming financial services through the power of blockchain technology, today unveiled in a national ad campaign its new mascot "Blockchain," a puppet living in the real world and working to educate consumers on how fast and convenient Figure is to apply and close their loan and how the power of blockchain makes the post-loan process more efficient, secure and less costly.

"Rather than ignore the challenge of educating consumers about blockchain technology, we chose to embrace it," said Brad Simmons, CMO of Figure. "We saw an opportunity to own the demystification of blockchain by creating a relatable and helpful character named Blockchain who will work to bridge the knowledge gap and break down the benefits of blockchain technology in easily digestible terms."

In this new ad campaign, Blockchain is a puppet living in the real world. He appears inside brick and mortar bank lobbies to inform consumers that the technology Figure has pioneered offers a new and better way to get the loans they need. Figure's loan system makes their process so much faster and efficient than other lenders. In addition their proprietary blockchain technology makes post-loan transactions more efficient and less costly.

The campaign was created and produced by Portland, Oregon based Undnyable and will air across broadcast and digital mediums nationwide in 30 second spots and a longer form Digital Film.

"Most people have either heard of blockchain and confuse it with something volatile and potentially scary, or they've never heard of it at all, which can be equally frightening," said Justin Hooper, co-founder and Chief Creative Officer of Undnyable. "Very few folks really understand what blockchain's capabilities are, which became an important opportunity for us."

In the TV spots, Blockchain reminds people how much faster Figure can get their mortgage refinance, home equity line and student loan refinance completed. In the longer form film, entitled "Meet Blockchain," Blockchain, along with a few oter puppet friends, separates blockchain technology from the scary rumors surrounding cryptocurrency and breaks down how Figure uses blockchain technology to make the post origination loan process faster and easier than the way things are traditionally done.

Blockchain helps Figure improve financial transactions behind the scenes to make them more efficient and less costly - which in turn, can save customers/members money. Paired with unprecedented speed and ease of the application and funding process, Figure is leading financial solutions for the future.

To view the campaign, visit figure.com/blockchain. For more on Figure, visit figure.com. For more on Undnyable, visit www.undnyable.com/.

About Figure

Figure Technologies is transforming the lending experience for consumers. Figure can take loans from application to funding in days, not the weeks-long process offered by banks. Their products eliminate time consuming physical property appraisals and inspections, requires zero paperwork and offers five star customer service. Currently Figure offers HELOC, Mortgage Refinancing and Student Loan Refinancing and plans to continuously expand its portfolio of loan products. Figure processes all of its loans through Provenance, the company's proprietary blockchain platform that will soon also process loans for leading financial companies around the world. The company was founded by serial technology entrepreneur Mike Cagney, who also founded SoFi and built the company into a multi-billion dollar business under his leadership as CEO.

About Undnyable

Founded by long time Agency veteran Justin Hooper, Undnyable serves as an outsourced in-house marketing department for clients of all sizes. Their success model is efficiency and effectiveness through high-impact creativity, shedding the costs and layers of more traditional agencies. They've worked inside brands, inside agencies and production companies across all creative and production roles. Their capabilities include navigating relationships with existing AOR and brand partners, bolstering and training currently existing creative and marketing teams, and, as in the case with Figure, creating and producing fully integrated campaigns from start to finish. For more information visit: www.undnyable.com.

CAMPAIGN CREDITS

Titles: "Ramen", "Waiting" & "Meet Blockchain"

 

Client: Figure

Chief Executive Officer: Mike Cagney

Chief Marketing Officer: Brad Simmons

Director of Integrated Marketing: Katharine Wallace

Head of Design: Ricky Navarro

Associate Creative Director: Harry Yu

 

Agency: Undnyable

Chief Creative Officer/Founder: Justin Hooper

Executive Producer: Melissa Hooper

Executive Creative Director: Mark Maziarz

Production Consultant: Colleen Miller

 

Production Company: Nimble (News - Alert) Content

Executive Producer: Michael Corbiere

Director: Brad Hasse

Director of Photography: Phil Lanyon

Line Producer: Andre Fitsialos

 

Puppet Build: Viva La Puppet

Puppetry: Michele Zamora & Mat Farias

 

Editorial: Lucky Day, Portland

Executive Producers: Chris Vanderloo, Edward Gouttierre

Editor: Corky Devault

 

Asst Editor: Ivana Bosek

VFX: Adam Gill, Nathaniel Akin

Telecine/Grading: George Costakis, Pinata

 

Audio Mix & Sound Design: Digital One

Mixer/Sound Design: Chip Sloan


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