Applications and Use Cases

Launchpool Labs to Host Incubation of NOWwhere NFT Marketplace


August 19, 2021

While many companies are developing blockchain technology for the next several decades, many individuals and companies are shut out because of the costs involved in developing new technologies. Launchpool Labs is attempting to even the playing field a bit by making access to resources easier for smaller players. The organization is a chain-agnostic blockchain incubator initiative that allows projects to be built in public. Blockchain developers can make use of the legal, marketing, technical, and operational support they need to develop their projects.

Launchpool Labs offers a three-month incubation program for very early-stage companies, with the purpose of building together their MVP (minimum viable product) and MVC (minimum viable community).

This week, Launchpool Labs announced the incubation of NOWwhere, part of the incubator’s first-ever cohort. NOWwhere is an intelligent NFT (non-fungible tokens) marketplace that uses a “Netflix-style” recommendation engine that indexes, scores, and ranks assets, connecting collectors with creators and artists and vice versa. It’s the first incubee in Launchpool Labs’ inaugural incubator class of five startups to go live and take part in the three-month program.

“We've been working on how to improve the Artist and Collector experience as there’s currently an abundance of NFT Art and quite frankly, tons of crypto junk,” said Drew Lightfoot, cofounder and CEO of NOWwhere in a statement. “NOWwhere is a response to the current NFT ecosystem, providing a platform that makes creating NFTs easy for Artists and relevant for Collectors. We’re excited to join the LaunchPool Labs Builder Program which will help us build our MVP and grow our brand.”

Cofounder Matt Hinkley, NOWwhere’s president, is the former cryptocurrency lead of PwC Canada. He was previously CEO of Liquidus, a compliant digital identity onboarding company at the intersection of tech and finance.

“Launchpool Labs is excited that NOWwhere is part of our incubator’s first-ever cohort,” said Roxana Nasoi, managing director of Launchpool Labs. “We found in NOWwhere a very enthusiastic team, with a clear vision, tremendous experience, and a unique take on creator NFTs under their ethos: NOW where to go for Art, illustrations, visual content, and more. We’re eager to see what we can build together with Matt, Drew, and the NOWwhere team, during these 3 months where there are no limits to creativity. We wish them every success.”




Edited by Luke Bellos

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