Currency

Italian Serie A Defending Champion Juventus Launching Blockchain-based Fan Token


September 24, 2018

Italian soccer club Juventus’ fans have plenty to cheer about, with the team and its new star Cristiano Ronaldo yet to lose a match in the young season.  Already one of the most popular clubs in the world, with a self-reported 340 million supporters and a digital fan base of more than 60 million, Juventus is looking to take its popularity to even greater heights through technology.

The club has announced a partnership with Socios.com, a blockchain-based fan engagement platform, to launch a fan token that will tap into its existing fan base build engagement and loyalty and further build its followership.  In particular, the club hopes the Juventus Official Fan Token will help increase its presence outside Italy and even Europe by creating tighter and more engaging and intimate experiences for fans to connect with the organization.

The club aims to release its token in Q1 2019 through an FTO (Fan Token Offering) – presumably a catchy sports-oriented version of an ICO.  It will be available only through Socios.com.  The tokens will give fans access to an exclusive mobile and voting polling platform that will drive engagement between the team and fans, allowing fans to actively voice their thoughts and opinions on various topics.  They will also drive a new reward program that can be used to access discounts on club merchandise, digital subscriptions, and countless other benefits as the program evolves.

“We are always very careful and proactive towards innovation and new technologies,” says Giorgio Ricci, Co-Chief Revenue Officer, Head of Global Partnerships and Corporate Revenues of Juventus.  “Together with Socios.com, we believe we can offer new opportunities to our worldwide fan base to engage in cutting-edge way with their favorite club."

The goal is to increase engagement with fans be creating a new level of digital experience to meet fans’ where they already engage.  It’s not a unique idea, as Juventus’ announcement follows a similar launch by Paris Saint-Germain two weeks ago, also in association with Socios.com, which has said its goal is to sign more than 50 clubs over the next few years. 

“Our ambition is to build the world’s biggest global football community and marketplace for football fans, alongside demonstrating that blockchain and cryptocurrency are the trusted technology of the mainstream,” said Alexandre Dreyfus, CEO & founder of Socios.com. 

Several other European clubs have also announced blockchain-based projects or at least in interest in them, including Liverpool, Newcastle United, Cardiff, City, Wolverhampton, and Tottenham Hotspur.  But, the timing for Juventus is ideal to build its fan experience:  It is the reigning Serie A champion, has signed international star Ronaldo, and is off to a perfect start in the new season.

To hear and learn about the latest blockchain projects across industries, don’t miss fourth edition of The Blockchain Event, taking place January 30-February 1, 2019 in Ft. Lauderdale, Florida.



Edited by Erik Linask

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